Get It Started - Fall 2003

Tastes Devine

"I’m very happy to use my business skills to create something that may have a meaningful social consequence."
Devine Foods founder Denise Devine (WG’99) combines a healthy outlook with good business as the creator of Simply Devine desserts, a flavorful health drink called Fruice and as co-founder of the Women’s Investment Network of Philadelphia. Read more here: Pennsylvania Gazette.

In Tune with Business

"My first love is business and that's why we have an advantage over other music stores…"
David Briggs (WG’72) runs Dawson’s music stores, one of the biggest chains of its kind in the United Kingdom. But Briggs’ past business experiences have prompted him to activism as the head of Business for Sterling North West. Read more here: ManchesterOnline.com.

Fueling Growth

"That's our goal — to cut the other wire: the power cord."
His day job? As CEO of Millennium Cell, Stephen S. Tang (WG'92) is transforming wireless devices by powering them with hydrogen fuel cell technology. But he moonlights as a member of the U.S. Department of Energy Hydrogen Vision and Hydrogen Road-mapping Team. Millennium is not his first entrepreneurial endeavor: he previously founded Tangent Technologies. Read more here: Forbes.

Big Daddy

"We got a lot of hangovers out of it, but we sure were successful."
From 38 cent drink promotions to the opening of his 18th Flanigan's Seafood Bar and Grill, over the decades Joe “Big Daddy” Flanigan (W'53) has navigated his way through challenging waters.

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In this Issue:

Brand Equity for Private Equity: David Rubenstein, co-founder of private equity powerhouse Carlyle Group thinks he has a brand new idea for his profession: branding.
Profiting from Pregnancy: Mothers Work, Inc. founder Rebecca Mathias talks about finding a $500 million maternity-ware niche everyone else overlooked.
Blossoming Relationship: Or how a Wharton SBDC student-consultant helped client Robertson's Flowers discover the surprising power of customer data.

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TEACHING & LEARNING
The Goergen Entrepreneurial Management Programs

A Meeting Across the Pond
Wharton students chosen for a new venture capital summer internship program stayed in Philadelphia yet went further than they expected, to both the region's and their benefit. > MORE

Blossoming Relationship
The Wharton Small Business Development Center matched a local florist with a student-consultant to yield a bouquet of new marketing ideas. > MORE

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OUTREACH

Profiting from Pregnancy
Mothers Work, Inc. founder saw a business where others simply saw inconvenience and ill-fitting clothes. > MORE

Brand Equity for Private Equity
David Rubenstein, co-founder of top flight private equity firm, Carlyle Group says his industry must do a better job with branding. > MORE

PLUS: A brief but fun PE trivia quiz, courtesy of Mr. Rubenstein. > MORE

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RESEARCH
Sol C. Snider Entrepreneurial Research Center

Drinking in Knowledge
Wharton Prof. Lori Rosenkopf has discovered that the size of a firm makes a big difference in the way it captures knowledge. Hint: for smaller firms Happy Hour is "Innovation Hour." > MORE

Does Sun, Burned by Competition, Need a New Business Model?
There are clouds over Sun Microsystems as the company continues to struggle against competition from cheap, open systems offered by Dell, and from IBM and Hewlett-Packard in high-end business systems. What should Sun do, and is CEO Scott McNealy the one to do it? > MORE

For more research from Sol C. Snider Entrepreneurial Research Center access Knowledge@Wharton, the Wharton School's online research and business analysis journal.

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