Get It Started - Spring 2004

Key Decision Maker

"You have to make a lot of right decisions over many years to get to the point where BSX is."
Making winning decisions is what Peter Nicholas (WG68), co-founder of Boston Scientific Corp, has always done. Nicholas is now legend both for developing advanced medical supplies and for building a company that successfully competes against firms many times its size. Read more here: Boston Business Journal

Bonded for Life

"There are bad guys out there."
A frustrating and costly experience as an eBay shopper prompted Steve Woda (WG'01) to launch his company, BuySafe (called BondMyAuction as a finalist in the 2002 Wharton Business Competition), which protects buyers from disreputable sellers. Listen to his interview here: Entrepreneur Radio.com

King of Couture

"My designs aim at conjuring up a dream image that is rooted in the extraordinary."
A designer of self-described "hair-raising couture," Tarun Tahiliani (W'84) has made India a key destination on the high fashion roadmap. His latest bold move? Designing for the ready-to-wear market. Read more here: The Hindu

The Player

"We're not trying to be a huge brand because we don't have to be."
It all started for AND1 co-founder Seth Berger (WG'93) as a retail concept for his Wharton entrepreneurship class but turned into a footwear and clothing company that is the No. 1 basketball shoe distributor in six countries. Read more here: DailyPennsylvanian.com

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In this Issue:

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TEACHING & LEARNING
The Goergen Entrepreneurial Management Programs

Workshop Workouts
A series of workshops run by the Wharton Business Plan Competition during the months leading up to the annual Venture Fair help participants and interested students broaden and hone their skills. > MORE

Lawyered Up
Nearly every start-up is confronted by legal hurdles. Legal Aspects of Entrepreneurship is a course that gives students a solid footing for plotting strategy and choosing legal counsel. > MORE

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OUTREACH

Brainy Winners
The Wharton Business Plan Competition Venture Fair Grand Prize goes to InfraScan and its handheld brain trauma detector. As it turns out the student team came together through a combination of determination and Chance. > MORE

PLUS:
From Pong to Private Equity
A candid Q&A with Venture Fair judge and Wharton alum Jim Furnivall, a VC who has witnessed the modern age of technology investing first-hand. > MORE

Iron Will Behind The Iron Curtain
Wharton alum Anne Kalin's uncanny success in Poland is a model for entrepreneurs in emerging markets. > MORE

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RESEARCH
Sol C. Snider Entrepreneurial Research Center

Launching into I-Space
Wharton researchers have developed a simulation model of the structure of knowledge in information space or "I-Space." One use of this Sim-ISpace model is to explore how intellectual property policies affect the generation of new knowledge, and its cost to society, under different rates of knowledge diffusion and knowledge obsolescence. > MORE

What Do Entrepreneurs Pay For Venture Capital Affiliation?
A software services company looking for an early-stage round of investment from venture capital funds gets four offers. It would seem to be a no-brainer. Accept the investment at the highest so-called "pre-money" valuation. So why did the company pick the $12.5 million offer? It's a question that Wharton management professor David Hsu explores in a recent paper measuring the impact of "intangibles" — such as reputation and access to networks — on VC relationships with entrepreneurs. > MORE

For more research from Sol C. Snider Entrepreneurial Research Center access Knowledge@Wharton, the Wharton School's online research and business analysis journal.

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