Get It Started - Summer 2004

Robert B. Goergen
(WG'62)
Founder, Chairman
Blyth, Inc.
In this issue, two portraits of Bob Goergen, whose generosity and personal involvement help make the Goergen Entrepreneurial Management Program one of the largest and most diverse academic programs of its kind in the world.
To read the candid print interview see The Candle King at right. For the "Alumni Impact" video segments, click here.

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Legend
W – Wharton Undergraduate degree
WG – Wharton MBA degree

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In this Issue:

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TEACHING & LEARNING
The Goergen Entrepreneurial Management Programs

Get Real
A Wharton class teaches future apprentices in Trump's trade: real estate. > MORE

Boxed In
Newly arrived Lauder Program students learn the naked truth about entrepreneurship by becoming box manufacturers, if only for a day. > MORE

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OUTREACH

The Candle King
Candle king Bob Goergen has made a career out of prudent risk-taking. > MORE

PLUS:
Watch a candid video interview with Goergen, on what it takes to make it as an entrepreneur. In two words: work ethic. > MORE

Sweet Salvation
Team of Wharton undergrads introduces machinery-maker to the delectable chocolate market. > MORE

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RESEARCH
Sol C. Snider Entrepreneurial Research Center

Venture vs. Vulture
New Wharton professor ponders the paradox of corporate venture capital. > MORE

Does Success in Tech Ventures Follow from Better R&D? Think Again
Technology-based businesses often assume that if they want to steal a march over their competitors, they need to excel in R&D. That may be true, but it's not enough, say Ian C. MacMillan, director of Wharton's Sol C. Snider Entrepreneurial Research Center, and Rita Gunther McGrath, a colleague from Columbia University. The key, they say in a new paper, is to empower technology managers to adopt a business-oriented approach that connects technology creation to the target market. > MORE

For more research from Sol C. Snider Entrepreneurial Research Center access Knowledge@Wharton, the Wharton School's online research and business analysis journal.

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