Get It Started - Winter 2004

Found in Translation

"It's not that… companies don't appreciate the demographics."
In founding translation software firm Motionpoint, Will Fleming, WG'90, (who started the firm with fellow Wharton alumnus Adam Rubenstein) is making it easier for companies like Sears to reach an Hispanic market estimated at a half-trillion dollars.

Extra-Credit Project

"In the middle of our independent study project, we were flown to London by a company interested in our concept… It's amazing how quickly one has to react."
By turning a class project into a marketing strategy company, Investics co-founder Jennifer Bernstein, WG'03, found the sweet spot where theory becomes practice. > MORE

Traveling in Style

"I consider myself… fortunate to be able to witness the birth of two companies."
Brad Handler, W'89, was eBay's first staff attorney and helped the trailblazing online auctioneer rise to greatness. Now he is again on the ground floor of a promising new company—this time his own. Read more here: ExclusiveResorts.com

Carlos in Charge

"Power in the United States can give you, at best, access. But it also makes you more accountable and vulnerable."
Originally from Havana, Cuba, Carlos M. de la Cruz, W'62, WG'63, has found success multiple times, including as an entrepreneur acquiring Eagle Brands.

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In this Issue:

Heart and Sole: Fashion legend Kenneth Cole's unconventional approach to growing a business has turned a lot of heads…and sold a lot of shoes
Acquiring Knowledge, Acquiring Companies: "Entrepreneurship through Acquisition" — Management 811 — guides students through the tricky world of buying firms
Compete or Cooperate? Wharton Prof. David Hsu's research shows that cooperation with big rivals is just as viable a strategy as competition for some start-ups

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TEACHING & LEARNING
The Goergen Entrepreneurial Management Programs

Acquiring Knowledge, Acquiring Companies
"Entrepreneurship through Acquisition" — Management 811 — guides students through the tricky world of buying firms. > MORE

Setting the Foundation
Freshman move-in headaches inspired undergrads taking "Entrepreneurship" — Management 230 — to create a plan for a new business. > MORE

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OUTREACH

Heart and Sole
Fashion legend Kenneth Cole's unconventional approach to growing a business has turned a lot of heads…and sold a lot of shoes. > MORE

PLUS: A candid Q&A with Mr. Cole > MORE

Never Satisfied
Staples Founder Tom Stemberg keeps trying to reinvent retailing. First it was office supplies; now, dry cleaning and kids' shoes. > MORE

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RESEARCH
Sol C. Snider Entrepreneurial Research Center

Compete or Cooperate?
Wharton Prof. David Hsu's research shows that cooperation with big rivals is just as viable a strategy as competition for some start-ups. > MORE

Silicon Valley's Resurgence: Is It for Real?
A string of Silicon Valley technology companies recently reported better than expected fourth-quarter earnings. Many tech shares are trading at 52-week highs. Venture capitalists are reading business plans. And the highly anticipated initial public offering of search-engine Google is raising hopes that riches will once more rush into Northern California. How deep is the recovery and what would it take to derail it? > MORE

For more research from Sol C. Snider Entrepreneurial Research Center access Knowledge@Wharton, the Wharton School's online research and business analysis journal.

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