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In this Issue:
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TEACHING & LEARNING
The Goergen Entrepreneurial Management Programs
Cheaper-Better-Faster
"Entrepreneurial Marketing" Class Helps Students Focus
on Market Realities. >
MORE
In the
System
Wharton Venture Initiation Program helps student entrepreneurs plan
and execute.
> MORE
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OUTREACH
A
Brand Called Donny
Wharton Alum Donny Deutsch's Chutzpah Launches Second Career
in TV. > MORE
PLUS:
Watch the "Alumni Impact" video
interview of Donny Deutsch in which he describes how entrepreneurs can
benefit from a strong brand image: "My brand as a person has always
been known as aggressive, truthful, in your face, a little boisterous…and
the agency's brand mirrors that." > MORE
Startup
Stipend
New WEP Fellowship Supports Entrepreneurial Internships. > MORE
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RESEARCH
Sol C. Snider Entrepreneurial Research Center
Risk-free
Reward?
Wharton's Ben Campbell Finds Little Financial Downside in Startup
Jobs. >
MORE
Experimental
Entrepreneurship with WEP's Ian MacMillan and James Thompson:
Removing the 'Tin Cup Dependencies'
Although it has one of the most dynamic economies in Africa, Botswana
also has one of the world's highest known rates of HIV-AIDS infection.
In response, the Botswana government, along with the Medical School
of the University of Pennsylvania and Wharton's Sol C. Snider Entrepreneurial
Research Center, is helping develop a more efficient system to manage
and monitor HIV/AIDS therapy. According to Ian C. MacMillan, director
of the Snider Center, and James D. Thompson, associate director of
Wharton Entrepreneurial Programs, the Botswana project illustrates
a new concept called "Societal Wealth Creation via Experimental
Entrepreneurship." By working to develop societal wealth enterprises
in places like Africa, MacMillan and Thompson hope to sidestep two
obstacles that often plague business development around social problems
— low profitability and lack of seed funding.
> MORE
For
more research from
the Sol C. Snider Entrepreneurial Research Center access Knowledge@Wharton,
the Wharton School's online research and business analysis journal.
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